Bad Goose AI Credits give you a flexible way to use your package
Instead of locking you into one fixed list of deliverables, each package includes a set number of credits that can be used across different types of campaign content. Simple assets use fewer credits. More complex work, such as campaign concept or multi-format campaign bundles use more. We’ll recommend the best use of your credits once we understand your campaign objective.
Bad Goose AI Credits give you a flexible way to use your package
Instead of locking you into one fixed list of deliverables, each package includes a set number of credits that can be used across different types of campaign content. Simple assets use fewer credits. More complex work, such as campaign concept or multi-format campaign bundles use more. We’ll recommend the best use of your credits once we understand your campaign objective.
Strategy and creative development
| Creative element | Credits required |
| Campaign strategy development | 20 credits |
| Market / audience intelligence summary | 8 credits |
| Creative brief development | 5 credits |
| Big campaign idea / creative platform | 10 credits |
| Campaign messaging framework | 6 credits |
| Visual direction / moodboard | 5 credits |
| Copy platform / headline routes | 5 credits |
| Prompt engineering setup for campaign style | 4 credits |
Social media assets
| Creative element | Credits required |
| 1 static social post, one size | 2 credits |
| 1 static social post, three sizes: 1:1, 4:5, 9:16 | 4 credits |
| Carousel, up to 5 frames | 5 credits |
| Carousel, up to 8 frames | 7 credits |
| Animated social post | 5 credits |
| Short social video, up to 10 seconds | 8 credits |
| Short social video, 15–20 seconds | 12 credits |
| Short social video, 30 seconds | 16 credits |
| Story / Reel version of existing asset | 3 credits |
| Social caption set, up to 5 captions | 3 credits |
| Paid social ad copy set, 3–5 variants | 4 credits |
Video and Motion
| Creative element | Credits required |
| Video concept / storyboard | 6 credits |
| AI-generated video clip, up to 5 seconds | 6 credits |
| AI-generated video ad, 10 seconds | 12 credits |
| AI-generated video ad, 15 seconds | 16 credits |
| AI-generated video ad, 30 seconds | 24 credits |
| YouTube bumper ad, 6 seconds | 10 credits |
| YouTube ad, 15 seconds | 16 credits |
| YouTube ad, 30 seconds | 24 credits |
| Cutdown from existing video | 5 credits |
| Resize existing video to another format | 3 credits per format |
| Add subtitles / captions | 2 credits |
| Basic motion graphics treatment | 6 credits |
Radio, Audio and Voice
| Creative element | Credits required |
| Radio script, 20–30 seconds | 5 credits |
| Radio script, 40 seconds | 6 credits |
| Radio script, 60 seconds | 8 credits |
| Audio ad script for digital audio / Spotify | 5 credits |
| AI voiceover test / sample | 3 credits |
| AI voiceover production | 6 credits |
| AI voiceover with music bed | 8 credits |
| Full AI audio ad production | 12 credits |
| Radio/audio script amends | 2 credits |
| Alternative script route | 3 credits |
Outdoor, print and display
| Creative element | Credits required |
| Outdoor poster concept | 6 credits |
| Outdoor poster layout | 8 credits |
| Bus shelter / 6-sheet artwork | 8 credits |
| Billboard / 48-sheet concept adaptation | 10 credits |
| Digital outdoor screen asset | 8 credits |
| Press ad concept and copy | 6 credits |
| Press ad layout | 8 credits |
| Flyer / leaflet concept | 6 credits |
| Flyer / leaflet design, single-sided | 8 credits |
| Flyer / leaflet design, double-sided | 12 credits |
| Resize existing print/outdoor asset | 3 credits per size |
Digital display and paid media assets
| Creative element | Credits required |
| Static display banner, one size | 2 credits |
| Display banner set, 5 sizes | 7 credits |
| Display banner set, 10 sizes | 12 credits |
| HTML5-style animated banner concept | 8 credits |
| Animated display banner set | 14 credits |
| Google Performance Max asset copy set | 5 credits |
| Google search ad copy set | 4 credits |
| Google responsive display copy and image suggestions | 5 credits |
| Meta ad copy variants | 4 credits |
| LinkedIn ad copy variants | 4 credits |
Adaptations, localisation and versioning
| Creative element | Credits required |
| Localise existing asset for Irish market | 3 credits |
| Adapt copy tone for different audience | 3 credits |
| Create new headline route | 2 credits |
| Create new call-to-action route | 1 credit |
| Adapt static asset to new format | 2 credits |
| Adapt video to new format | 3 credits |
| Create 3 copy variants for testing | 3 credits |
| Create 3 visual variants for testing | 5 credits |
| Campaign asset bundle resizing | 8 credits |
Amends structure
Included amends
Each package includes an amends credit allowance:
| Package | Included amends credits |
| Faberge Egg | 10 credits |
| Golden Egg | 5 credits |
| Good Egg | 3 credits |
| Gosling Guide | None |
Amend credit guide
| Amend type | Credits |
| Minor copy amend | 1 credit |
| Minor design amend | 1 credit |
| Resize or format change | 2 credits |
| New headline / copy route | 2 credits |
| New visual direction | 4 credits |
| Reworking an approved concept | 5 credits |
| Full creative restart after approval | 50–100% of original asset credits |
Major changes, new directions, or changes to an approved brief may require additional credits.