The Bad Goose AI Campaign Opportunity Scorecard is a short assessment designed to help you understand how to get more value from your campaign budget. Answer a few questions and we’ll recommend the most suitable next step:

• AI-supported content creation
• Media planning and buying support
• A full creative and media campaign
• A self-directed AI starter route
• Strategic campaign support

This is intended to help you understand what your campaign actually needs before you waste time or budget on the wrong solution.

Campaigns often underperform because the wrong decisions are made too early.

• The creative is not built for enough channels.
• The media budget is spread too thin.
• The message is unclear.
• The campaign assets are not ready.
• The team is unsure what to focus on.

With the right AI-supported process, you can create more campaign options, produce assets faster, make smarter media choices and get a clearer view of where your budget should go.

After completing the scorecard, Bad Goose will review your answers and recommend the most suitable campaign. You’ll get a clearer view of:

• Whether your campaign needs creative, media or both
• Which type of support is right for your budget
• How ready your campaign is to go live
• What may be missing before you spend money
• Whether a self-directed, managed or full-service route is the best fit

The aim is simple: to help your campaign budget work harder.

Before you commit spend, it helps to know whether your money is best used on campaign strategy, creative production, media buying, testing, content development or a full-service campaign approach.

Bad Goose combines experienced agency thinking with AI-supported creative and campaign workflows to help businesses move faster from idea to execution.

That means you can explore more creative routes, create more usable assets, adapt campaigns across more channels and make better decisions about where your message should appear.

You have a campaign, launch, promotion or growth push coming up.

You need more creative assets than your current budget or timeline allows. You are unsure whether your budget should go into creative, media or both.You want to explore AI, but do not want generic AI content.

You need campaign thinking across social, search, display, programmatic, YouTube, radio, TV, out-of-home, digital audio, podcasts, press, retail media or digital out-of-home. You want an agency view on where your message should appear, not just what it should look like.

You are only looking for the cheapest possible media space.

You want generic AI content with no strategy behind it.

You are not ready to think properly about your audience, message, budget or campaign objective.

You do not have a campaign, launch or business goal in mind.

Bad Goose is best suited to businesses that want better campaign thinking, stronger creative output and smarter use of budget.

Bad Goose is a full-service advertising and marketing agency using AI-first thinking to help brands plan, create and deliver campaigns faster and more efficiently.

We combine human strategy with AI-supported workflows across creative development, content production, campaign planning and media thinking.

The result is a more practical way to build campaigns: faster production, more creative possibilities, better asset flexibility and clearer budget decisions.

Bad Goose works with brands across healthcare, pharma, retail, FMCG, professional services and consumer campaigns.

We help businesses think through the full campaign picture: message, creative, assets, media channels, budget, timing and delivery.

Whether you need a light-touch AI starter route, managed content support, media planning or a full campaign approach, the scorecard helps identify the best place to start.

This should take around 3 minutes.

You do not need to have everything figured out. Rough answers are fine.

The aim is to help us understand your goals, budget, current assets and campaign needs, so we can recommend the most suitable next step.

Your result may point you towards AI-supported content creation, media buying support, a full campaign approach, strategic support or a self-directed starter route.

No hard sell. No obligation. Just a practical recommendation on how to make your campaign budget work harder.