360 Campaign for a global healthcare giant.

With the introduction of GLP-1 treatments for obesity in Ireland, we were commissioned by Novo Nordisk to develop a fully integrated 360° campaign.

As obesity is recognised by the World Health Organization as a chronic disease, it was essential that the campaign struck the right tone. In a space often dominated by social media noise, our approach focused on building trust and credibility.

The campaign encourages patients to engage with their healthcare professionals, ensuring they receive accurate, evidence-based guidance. Throughout, the emphasis remains firmly on health rather than weight, delivered in a way that is empathetic, respectful, and free from patronising language.