TePe - “Almost Is Never Enough” Campaign

We partnered with TePe & Ocean Healthcare to deliver a high-impact, multi-channel campaign built around the powerful message “Almost Is Never Enough”. The campaign highlighted the gap between brushing alone and complete oral hygiene.

Running over a three-month period during the summer, we executed a targeted paid social campaign across Meta platforms, using engaging, educational content to drive awareness and consideration among key audiences. This digital activity was complemented by a nationwide out-of-home presence, with six-sheet placements strategically located across major urban centres.

The combination of consistent messaging and strong visual identity across both digital and physical environments ensured maximum reach and brand recall, positioning TePe as an essential part of a complete oral care routine.