For brands that need the bigger idea, not just more stuff. The Fabergé Egg is our top-tier AI advertising package. It combines Bad Goose strategic thinking, Creative Director input, campaign concept development, AI-assisted production, and media-ready asset delivery.

We start by understanding the market, the audience, and the job your campaign needs to do. From there, we develop the creative direction, write the copy, create the visual approach, produce the assets, and get the campaign out into the world. Ideal for businesses that want a proper campaign platform, not a folder full of disconnected posts.

For businesses that know where they want to go, but need help getting the campaign into the air. The Golden Egg is a managed campaign production package for brands that already have a clear objective or direction. We take your campaign need and turn it into strong, usable advertising assets for social, digital, radio, audio, outdoor, and more.

You still get Creative Director oversight, concept development, copywriting, visualisation, and asset creation but without the deeper strategy, market intelligence, and post-campaign analysis included in The Faberge Egg.

It is a leaner, faster option for clients who want professional campaign output without the cost or timeline of traditional production.

For brands that have the bones of the idea and need help turning it into useful campaign content.

The Good Egg is designed for clients who already have a concept, key visual, campaign message, or brand direction in place. Bad Goose helps adapt, localise, develop, and distribute AI-assisted content assets so they are ready for use across the right channels.

This is less about building a full advertising campaign from scratch and more about making existing content work harder, travel further, and look sharper.

For curious businesses that want to start experimenting with AI, without getting lost in the noise.

The Gosling Guide is our free self-directed AI content starter option. It gives you Bad Goose recommendations on useful AI tools, practical prompts, and simple ways to begin creating content more efficiently.

It will not replace a proper campaign, a strong idea, or experienced creative direction but it will help you take your first steps with a little more confidence and a lot less wandering around the internet wondering which tool to try next.