THE AI FIRST AGENCY
What Makes Bad Goose Different?
AI-first, human-led
At Bad Goose, we use AI to support strategy, research, creative exploration, audience insight, content development, campaign planning, media optimisation and performance analysis. But every recommendation, every idea and every piece of work is guided by experienced marketers, creatives, media specialists and strategic thinkers. The result is not “AI-generated marketing.” It is AI-enabled marketing with human expertise at the centre.
VIDEO MADE BY AI
THE AI FIRST AGENCY
What Makes Bad Goose Different?
AI-first, human-led
At Bad Goose, we use AI to support strategy, research, creative exploration, audience insight, content development, campaign planning, media optimisation and performance analysis. But every recommendation, every idea and every piece of work is guided by experienced marketers, creatives, media specialists and strategic thinkers. The result is not “AI-generated marketing.” It is AI-enabled marketing with human expertise at the centre.
AI Content Packages
Practical, efficient creative packages built to help businesses get campaigns into market with less faff and more momentum and without the ‘sameness’ that’s hamstringing other brands.
The Gosling Guide
Self-Directed AI Content Development
FREE
AI Media Packages
Our AI-enabled media platform gives clients access to smarter, more efficient media buying by identifying high-value opportunities across trusted media partner networks.
Dublin Visibility Package
A focused Dublin campaign across radio, outdoor and social.
From €19,000
35% off competitor price
National TV Entry Package
A smarter way to get your brand on national TV
From €30,000
50% off competitor price
National Reach Package
A broader media package designed to build visibility across Ireland.
From €50,000
40% off competitor price
AI POWERED MEDIA PLATFORM
Our AI-enabled media platform gives clients access to smarter, more efficient media buying by identifying high-value opportunities across trusted media partner networks.
Through our bespoke platform, we can analyse availability, match opportunities to your campaign objectives, and unlock media placements that offer stronger value than traditional buying routes. This allows your budget to work harder, giving you access to quality media environments, improved reach and greater campaign visibility, while maintaining a strategic focus on performance and impact. Our platform delivers high-quality media placements at reduced cost, helping your budget work harder while still achieving strong reach & campaign impact.
Dublin Visibility Package
A focused Dublin campaign across radio, outdoor and social.
From €19,000
35% off competitor price
- 60 x Dublin radio airtime (30 second ad)
- 20 x Bus shelter outdoor placements
- 1 million Targeted Instagram impressions
Why it works:
- Combines city presence with targeted digital reach.
National TV Entry Package
A smarter way to get your brand on national TV
From €30,000
50% off competitor price
- 100 x National TV spots (RTE & Virgin)
- 30-second TV advertising
Why it works:
- Gives your campaign broadcast impact without needing a large-scale TV budget.
National Reach Package
A broader media package designed to build visibility across Ireland.
From €50,000
40% off competitor price
- 150 x National radio airtime (30 sec spots)
- 50x Bus Shelter placements in key cities
- 1 Million x Social media impressions
- 100k x Podcast or digital audio impressions
Why it works:
Blends broadcast scale, outdoor visibility and digital targeting.
Pricing and availability
Packages are indicative examples of the enhanced media value Bad Goose can access through AI-supported planning and trusted media partners. Final pricing, media owners, placements, dates, formats and volumes are subject to availability and confirmed after brief.
AI POWERED MEDIA PLATFORM
Our AI-enabled media platform gives clients access to smarter, more efficient media buying by identifying high-value opportunities across trusted media partner networks.
Through our bespoke platform, we can analyse availability, match opportunities to your campaign objectives, and unlock media placements that offer stronger value than traditional buying routes. Our platform delivers high-quality media placements at reduced cost, helping your budget work harder while still achieving strong reach & campaign impact.
Dublin Visibility Package
A focused Dublin campaign across radio, outdoor and social.
From €19,000
35% off competitor price
- 60 x Dublin radio airtime
(30 second ad) - 20 x Bus shelter outdoor placements
- 1 million Targeted Instagram impressions
- Combines city presence with targeted digital reach.
National TV Entry Package
A focused Dublin campaign across radio, outdoor and social.
From €30,000
50% off competitor price
- 100 x National TV spots (RTE & Virgin)
- 30-second TV advertising
- Gives your campaign broadcast impact without needing a large-scale TV budget.
National Reach Package
A broader media package designed to build visibility across Ireland.
From €50,000
40% off competitor price
- 150 x National radio airtime (30 sec spots)
- 50x Bus Shelter placements in key cities
- 1 Million x Social media impressions
- 100k x Podcast or digital audio impressions
- Blends broadcast scale, outdoor visibility and digital targeting.
Try out our Media Recommendation Engine
For a more detailed and comprehensive plan, drop us a line today!
For a more detailed and comprehensive plan click the button below
Bad Goose AI Content Packages
AI-powered advertising, shaped by human brains.
Bad Goose uses AI-enabled creative tools to help brands move faster and get better value from their marketing activity. Whether you need a full campaign idea, a set of social media assets, or a useful starting point for doing it yourself, we have a package to suit where you are right now.
They are practical, efficient creative packages built to help businesses get campaigns into market with less faff and more momentum and without the ‘sameness’ that’s hamstringing other brands.
The Fabergé Egg
Strategic AI Advertising Campaign
For brands that need the bigger idea, not just more stuff. The Fabergé Egg is our top-tier AI advertising package. It combines Bad Goose strategic thinking, Creative Director input, campaign concept development, AI-assisted production, and media-ready asset delivery.
We start by understanding the market, the audience, and the job your campaign needs to do. From there, we develop the creative direction, write the copy, create the visual approach, produce the assets, and get the campaign out into the world. Ideal for businesses that want a proper campaign platform, not a folder full of disconnected posts.
- Campaign strategy development
- Creative brief development
- Creative concept development
- Visual direction
- Copywriting
- AI-generated imagery
- Asset development
- Proofing
- Distribution
- Post-campaign analysis
The Golden Egg
Managed AI Advertising Campaign
For businesses that know where they want to go, but need help getting the campaign into the air. The Golden Egg is a managed campaign production package for brands that already have a clear objective or direction. We take your campaign need and turn it into strong, usable advertising assets for social, digital, radio, audio, outdoor, and more.
You still get Creative Director oversight, concept development, copywriting, visualisation, and asset creation but without the deeper strategy, market intelligence, and post-campaign analysis included in The Faberge Egg.
It is a leaner, faster option for clients who want professional campaign output without the cost or timeline of traditional production.
Includes:
- Creative Director oversight
- Concept development
- Visualisation
- Copywriting
- Asset creation
- Dispatch / distribution
Doesn’t include:
- Campaign strategy
- Market intelligence
- Post-campaign analysis
The Good Egg
Managed AI Content Development
For brands that have the bones of the idea and need help turning it into useful campaign content.
The Good Egg is designed for clients who already have a concept, key visual, campaign message, or brand direction in place. Bad Goose helps adapt, localise, develop, and distribute AI-assisted content assets so they are ready for use across the right channels.
This is less about building a full advertising campaign from scratch and more about making existing content work harder, travel further, and look sharper.
Includes:
- Localisation
- Asset development
- Distribution
Doesn’t include:
- Concept
- Key visuals
- Core message or campaign direction
The Gosling Guide
Self-Directed AI Content Development
FREE
For curious businesses that want to start experimenting with AI, without getting lost in the noise.
The Gosling Guide is our free self-directed AI content starter option. It gives you Bad Goose recommendations on useful AI tools, practical prompts, and simple ways to begin creating content more efficiently.
It will not replace a proper campaign, a strong idea, or experienced creative direction but it will help you take your first steps with a little more confidence and a lot less wandering around the internet wondering which tool to try next.
Includes:
- Recommended self-managed AI tools
- Useful AI prompts
- Practical starting points for AI-assisted content creation
Best for:
- Businesses that want to explore AI content tools before committing to a managed package.
Some of the lovely clients we’ve worked with
Bad Goose is an AI-first,
full-service agency
Our AI-supported packages are part of what we do, but they are not all we do. Bad Goose remains a full-service creative, advertising and marketing agency working across strategy, media, content, production, social, digital, web, radio, outdoor and in-store activation. AI helps us move faster, create more efficiently and make your budget work harder.
Explore our services below.
Bad Goose is an AI-first,
full-service agency
Our AI-supported packages are part of what we do, but they are not all we do. Bad Goose remains a full-service creative, advertising and marketing agency working across strategy, media, content, production, social, digital, web, radio, outdoor and in-store activation. AI helps us move faster, create more efficiently and make your budget work harder.
Explore our services below.
Brand Strategy
Bad Goose have a comprehensive and meticulously planned approach that guides how brands position and differentiate themselves in the marketplace. A well-crafted brand strategy is instrumental in building customer loyalty, trust, and a lasting market presence. Currently we’re working to achieve cut through and market share through brand strategy for a number of clients including Novo Nordisk and Affidea.
Social Media Marketing
We know how important it is for challenger brands to get their content in front of the right eye (and beaks). Let us handle your social strategy, content, and analytics, whilst you sit back and watch the likes turn into leads, and the followers into customers. Here’s a glimpse at our social campaign with skincare brand E45 (which you might have already seen on your social feeds).
Influencer Marketing
At Bad Goose we use influencer marketing to leverage established trust and niche audiences in boosting brand awareness and sales. From nano influencers to celebrity endorsements, few channels are more effective in building awareness and promoting engagement. We liaise with influencers on your behalf, creating shortlists, picking the right fit, writing briefs, monitoring campaigns and supplying reliable and detailed reporting.
Creative Development
Creative development and design direction are core competencies at Bad Goose. It serves as a bridge between expression and innovation. Creativity is not simply the pursuit of an artistic vision but is also an essential aspect of problem-solving, entrepreneurship, and discovery. At Bad Goose we originate, iterate, innovate and collaborate. We then validate and evaluate always hoping to resonate and fascinate!
Production
At Bad Goose, we have full in house production facilities to meet the tightest of deadlines. From video shooting, editing, audio recording and post production to AI image creation, photography and photoshop. We’ve put thousands of spots on Television, Radio and VOD, always keeping the drama strictly on-screen and the quality second to none.
Web Development
We’ve built hundreds of websites, large and small, from complex E-commerce behemoths like tredstep.com to simple one page scrollers. We’ve been building websites since the 90’s when a large site weighed in less than a megabyte. Nowadays the web is a far richer place and we’re staying at the forefront of what’s possible. Recent sites include Ross Construction and Oceanhealthcare.ie
In-Store Activation & POS
We’ve produced all kinds of in-store activations, from animations for display screens to merchandisers, gondola ends, aisle fins, and full takeovers. Whether you want more impact for your shelf and SRP trays or a harder-working FSDU, we’ve got the knowledge, experience, and sheer creativity to produce stunning results that will turn heads and convert customers.